Oh No! A Future with Fewer Cheap MillerCoors Beers!

Blogging at World of Beer

The US-based bastard stepchild of SABMiller and MolsonCoors, MillerCoors, has announced plans to streamline its portfolio by discontinuing some of its “economy” brand line-up. (Read: Ditching some of the cheap beers.) This led me to wonder just what they might be jettisoning, so over to the MillerCoors website I surfed.

The company says that the move will allow them to focus on core economy brands like Keystone Light and Milwaukee’s Best Light, and will also expand the Hamm’s brands, so it’s a cinch those are sticking around. So scrolling through the “Our Brands” section, I come to the following:

Ice beers: Remember the ice beers of the 1990s? I do, but I was being paid to pay attention to such things back then. Well, anyway, apparently MillerCoors still has four — count ’em, four! — of the things in their portfolio: Icehouse, Milwaukee’s Best Ice, Mickey’s Ice and Keystone…

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Purchext Keeps Your Kids From Buying Beer With Their Allowance


Purchext, a new app/service that increases communication between parents, their youngsters and the purchases their youngsters make, is on display at TechCrunch Disrupt NY 2013. The concept behind the startup is a way for parents to approve purchases their kids are making. In reality, it works more like a way for kids to submit expense reports to their parents.

For each purchase a dependent minor makes, they can scan the receipts with the Purchext app and those receipts are submitted to their parents for approval. If the parent approves it, the amount of money on the receipt will be released to the kid’s bank account that is connected to their Purchext account.

In practical terms, the service can also be automated via a series of rules set up to filter purchases.

I’m not going to say the concept is not “gameable” by the kids using it. Surely enterprising…

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