Oh No! A Future with Fewer Cheap MillerCoors Beers!

Blogging at World of Beer

The US-based bastard stepchild of SABMiller and MolsonCoors, MillerCoors, has announced plans to streamline its portfolio by discontinuing some of its “economy” brand line-up. (Read: Ditching some of the cheap beers.) This led me to wonder just what they might be jettisoning, so over to the MillerCoors website I surfed.

The company says that the move will allow them to focus on core economy brands like Keystone Light and Milwaukee’s Best Light, and will also expand the Hamm’s brands, so it’s a cinch those are sticking around. So scrolling through the “Our Brands” section, I come to the following:

Ice beers: Remember the ice beers of the 1990s? I do, but I was being paid to pay attention to such things back then. Well, anyway, apparently MillerCoors still has four — count ’em, four! — of the things in their portfolio: Icehouse, Milwaukee’s Best Ice, Mickey’s Ice and Keystone…

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