The man who would grow hops

Things you would not have seen twenty years ago:

– A “multimedia web narrative” created by college students.
– Farmers in Colorado growing hops.
– A Colorado brewery making a “fresh hop beer” — that is using hops taken directly from the bine.

The project is called “Hop to Sip” and the website promises regular updates between now and harvest in August, when Odell Brewing will produce a beer with Crystal hops grown in the Colorado Gold Hop Yard. It is a collaboration of stories from the Rocky Mountain Collegian, CTV, KCSU, and College Avenue at Colorado State University.

I’m already thinking I’d like to have that beer Odell is brewing with Larry Leinhart, the farmer in the video. He worked for both Pabst Brewing and Anheuser-Busch.


About Beverage Intell

Beverage Intell/Reconomy is a Full-Service Strategic Planning & Technology Implementation Company that Specializes in Providing Top-of-Class Research, Procurement, Activation and Service to Brands, Businesses & Organizations across the United States. Our Goal is to Optimize our Clients’ Opportunities to Exceed their Goals for Revenue Development & Operational Efficiency. By applying the Technology & Analytical Power of the Internet & Social Media to the “REAL WORLD”, Reconomy will help you truly understand how you can most-effectively position and sell your brands to the RIGHT CONSUMERS, at the RIGHT TIMES, at the RIGHT PLACES.

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