With Craft Beer, More Isn’t Always A Good Thing

The Nobler Experiment


[Photo: Jason E. Kaplan, Serious Drinks]

First off, I’ve got to say I’m a bit offended the Cow Thieves Brewery wasn’t invited to the Craft Brewers Conference this year. We could have held a really valuable seminar called “Barefoot Bottle Filling: The Pros and Cons of Questionable Quality Control”. Oh well, next year…

With all that silliness aside, this recap from the folks over at Serious Drinks summarizes a few trends in the industry, most of which I’m pretty happy about. Love the focus on new job opportunities! But the one that really blows my mind is the pacing of new U.S. Brewery openings. 409 new breweries in 2012 with another 1254 in the planning stages is just insane. That is an unbelievable amount of craft beer and as Jen mentions in her write up, this isn’t always a good thing.

We’ve all had the craft beer that disappoints and…

View original post 84 more words


About Beverage Intell

Beverage Intell/Reconomy is a Full-Service Strategic Planning & Technology Implementation Company that Specializes in Providing Top-of-Class Research, Procurement, Activation and Service to Brands, Businesses & Organizations across the United States. Our Goal is to Optimize our Clients’ Opportunities to Exceed their Goals for Revenue Development & Operational Efficiency. By applying the Technology & Analytical Power of the Internet & Social Media to the “REAL WORLD”, Reconomy will help you truly understand how you can most-effectively position and sell your brands to the RIGHT CONSUMERS, at the RIGHT TIMES, at the RIGHT PLACES.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: